Google Cloud
Know What Your Data Knows

Companies everywhere are sitting on enormous amounts of untapped data. In fact, only 1% of it is actually being put to use. So to show businesses what Google Cloud can do with data, we partnered with the NCAA and made the world’s first live, predictive TV commercials—in front of 47 million March Madness viewers.

AdWeek (Ad of the Day), Creativity, LBB, TechCrunch, SF Egotist, Engadget

Prediction: 37 three-point attempts || Final Tally: 38

2nd-Half Prediction: 29 rebounds || Final Tally: 29

Prediction: 26 assists || Final Tally: 28

2nd-Half Prediction: 55 shot attempts || Final Tally: 64

Prediction: 130 possessions || Final Tally: 134

2nd-Half Prediction: 21 three-point attempts || Final Tally: 24

How Did We Pull It Off?

We built an app that not only enabled us to change copy and visuals in real-time—but assemble, render, and traffic an ad in minutes. This allowed us to be as live and contextual as possible. So no matter where the data took us, we were prepared.

New York Times Print

Leading up to our live spots, a series of print ads ran in the NYT that teased the campaign. Each featured a fun question that could be answered with data—showing businesses how Google Cloud can work for them.