Funfetti
Forever Fun
Remember Funfetti, the rainbow-sprinkled cake from the 90s? Well, compared to competitors like Duncan Hines and Betty Crocker, the brand was in decline — barely holding 3% market share. So, working directly with Funfetti’s marketing team, Howie Ronay and I breathed new life into the iconic cake. Harnessing the power of nostalgia, we created the platform, “Forever Fun.” And a campaign around how Funfetti makes you feel like a kid again. Literally.
Generations of Fun
Funfetti was the first cake of its kind. Every other rainbow-sprinkled confection is just a copy-caker. So for the next iteration of “Forever Fun,” we showed what no other rainbow-sprinkled cake could show — that families have been celebrating with Funfetti for generations. Just ask this Funfetti family.