GOOGLE CLOUD Student-Powered Insights

Enterprises think using cloud technology, like AI and ML, requires a fleet of PhD-wielding data scientists. It doesn’t. So we enlisted a group of undergrads who had never used Google Cloud to turn NCAA data into insights throughout March Madness. And proved that you don’t need to be Einstein to use the cloud’s tools. You just need a computer.


Case Study


Student :15s

To introduce fans to our campaign, we made :15s highlighting a few of the students—and some of their more unique interests.


The Hub

This real-time site housed all of the student-powered insights and predictions throughout the Tournament. Starting on Selection Sunday, it became the go-to place for fans wanting a fresh take on the Madness.